Tag: social media

New Podding the Red Sox episode: Red Sox director of marketing Kelsey Doherty joins the show

On the latest episode of Podding the Red Sox: A BloggingtheRedSox.com Podcast, I am joined by Red Sox director of marketing Kelsey Doherty.

Among the topics Kelsey and I discussed were the responsibilities that come with being the online voice for an organization like the Red Sox, how it is running the team’s social media when there is a pandemic going on, how players such as Alex Verdugo can create their own content based on their personalities, what can be expected out of the Red Sox’ social media team in 2021, what went into the creation of the Red Sox’ player development Twitter account, and much more!

The episode is available to listen to on iTunes and Spotify, among other platforms.

Thanks to Kelsey or taking some time out of her busy schedule to have a conversation with me.

You can follow Kelsey on Twitter (@kelseyedoherty) by clicking here. You can follow the Red Sox’ main Twitter account (@RedSox) by clicking here. You can follow the team’s player development Twitter account (@RedSoxPlayerDev) by clicking here.

Thank you for listening and we will see you next time! Please make sure to subscribe and leave a five-star review if you can!

(Picture of Kelsey Doherty: Billie Weiss, courtesy of Kelsey Doherty)

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Red Sox unveil new Twitter account dedicated to team’s farm system and player development department

The Red Sox have introduced a new Twitter account dedicated solely to their farm system, the team announced Tuesday.

Many teams have begun rolling out similar accounts recently, and the Sox are the latest to do so.

“We’ll be coming at you with all the player development updates & highlights, so follow, and stay tuned,” the account, given the name ‘Red Sox Player Development,’ tweeted earlier Tuesday morning.

With no minor-league season in 2020 due to the ongoing COVID-19 pandemic, it would appear that the Red Sox — and Major League Baseball in general — are going to put more effort into promoting its minor-league pipeline this year.

“MLB is doing more in this space,” Red Sox executive vice president and chief marketing officer Adam Grossman told BloggingtheRedSox.com via email. “We think the minor league information and content will grow with time.”

Grossman also credited Kelsey Doherty, the team’s director of marketing, “for putting this together and overseeing the process.”

You can follow the Red Sox’ player development account, which already has more than 2,700 followers, by clicking here.

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As currently constructed, Boston’s farm system is regarded by Baseball America as the No. 20 farm system in baseball, which is the same ranking they received at this time last spring.

“I do think we are in a better place,” Red Sox chief baseball officer Chaim Bloom said last month in regards to where the organization is at in regards to compiling young talent. “I know the public ranking hasn’t moved. And I know some of that probably has to do with us, for instance, in the draft, using our first pick on a player (Nick Yorke) that we felt stronger about than a lot of the publications did. But I also think some of the players that we acquired over the course of this time that can be part of this core are not necessarily prospect eligible.”

Under Bloom’s watch, the Sox have bolstered their minor-league pipeline by adding or acquiring in trades the likes of Yorke, Blaze Jordan, Jeter Downs, Connor Wong, Connor Seabold, Hudson Potts, and Jeisson Rosario, among others.

They have also acquired players who previously graduated from their prospect status, but could still help the Sox for years to come, such as Alex Verdugo and Nick Pivetta, both of whom are under team control through the 2024 season.

“Obviously we’ve also gotten prospects,” Bloom added. “But we’ve gotten players who aren’t going to boost our farm system ranking but hopefully will help us significantly toward sustaining some really good performance for a long time.”

(Picture of Chaim Bloom: Jim Davis/The Boston Globe via Getty Images)

Red Sox Social Media Team Gets Creative in Promoting Social Distancing

In the midst of a coronavirus pandemic that has seemingly shut down the sports world, the Red Sox got creative in promoting something we should all be doing during this time: social distancing.

Yes, across the three major social media platforms — Facebook, Instagram, and Twitter –the Red Sox changed their avatar/profile picture to what you see in the tweet above, which features the two “hanging Sox’ of the club’s primary logo being separated by an inch or two and the caption ‘#NewSociallyDistantProfilePic.’

This comes around the same time the Sox changed their bio on Twitter to ‘Wash your hands’ and on Instagram to ‘Official IG of the Boston Red Sox. Pls wash your hands.’

Per the Red Sox’ 2020 media guide, Maria Schroeder is the team’s social media coordinator. I can’t say for sure if this was solely her idea, but it is ingenious nonetheless.

The Salem Red Sox, the High-A affiliate of Boston, followed suit by changing their Twitter avatar and Instagram profile picture as well.

According to the Centers for Disease Control and Prevention, social distancing can best be defined as “remaining out of congregate settings, avoiding mass gatherings, and maintaining distance (approximately 6 feet or 2 meters) from others when possible.”

The CDC also recommended last week that no gatherings of 50 or more people should take place for the next eight weeks. A recommendation that Major League Baseball rightfully complied with, meaning the start of the 2020 season will be pushed back even further than initially anticipated.

If you want to learn more about COVID-19, here’s a helpful link from the CDC.