In the midst of a coronavirus pandemic that has seemingly shut down the sports world, the Red Sox got creative in promoting something we should all be doing during this time: social distancing.
Yes, across the three major social media platforms — Facebook, Instagram, and Twitter –the Red Sox changed their avatar/profile picture to what you see in the tweet above, which features the two “hanging Sox’ of the club’s primary logo being separated by an inch or two and the caption ‘#NewSociallyDistantProfilePic.’
This comes around the same time the Sox changed their bio on Twitter to ‘Wash your hands’ and on Instagram to ‘Official IG of the Boston Red Sox. Pls wash your hands.’
Per the Red Sox’ 2020 media guide, Maria Schroeder is the team’s social media coordinator. I can’t say for sure if this was solely her idea, but it is ingenious nonetheless.
The Salem Red Sox, the High-A affiliate of Boston, followed suit by changing their Twitter avatar and Instagram profile picture as well.
According to the Centers for Disease Control and Prevention, social distancing can best be defined as “remaining out of congregate settings, avoiding mass gatherings, and maintaining distance (approximately 6 feet or 2 meters) from others when possible.”
The CDC also recommended last week that no gatherings of 50 or more people should take place for the next eight weeks. A recommendation that Major League Baseball rightfully complied with, meaning the start of the 2020 season will be pushed back even further than initially anticipated.
If you want to learn more about COVID-19, here’s a helpful link from the CDC.