Red Sox will have MassMutual logo on their jerseys beginning in 2023

The Red Sox have entered into a 10-year agreement with MassMutual in which the Springfield-based insurer will become the club’s signature sponsor beginning next season.

As part of the agreement, the Red Sox will wear ad patches on their jerseys for the first time ever in 2023. MassMutual’s logo will be featured on either the left or right sleeve of every Red Sox uniform, as was revealed at Fenway Park on Wednesday.

When Major League Baseball and the MLB Players Association ratified a new collective bargaining agreement back in March, teams were granted the ability to put advertisements on their uniforms for the first time in league history starting in 2023.

Over the summer, Terry Lefton of Sports Business Journal reported that MassMutual had agreed to sponsor the Red Sox for $17 million per year over the next 10 years. In addition to the jersey patches, MassMutual will install an 80-foot sign over the center field scoreboard, replacing the iconic John Hancock sign, and have  highly visible messaging throughout Fenway Park.

For team president and CEO Sam Kennedy, this new partnership not only represents an exciting opportunity for the Red Sox, but for the baseball industry as a whole.

“Making a deal with MassMutual made a lot of sense in so many ways,” Red Sox president and CEO Sam Kennedy said. “Just being headquartered here, a company that’s 50 years older than the Red Sox even, being founded in Springfield, a local connection, made a ton of sense. Their shared commitment to the community, giving back, creating this program that’s going to bring Boston Public School kids in to have a learning lab that is Fenway Park will be really exciting for us and we’re looking forward to that.

“For the baseball industry, it’s huge,” he added. “It opens up a new revenue opportunity that didn’t exist before. At the end of the day, huge credit to Commissioner (Rob) Manfred for pushing forward on this. We needed this new opportunity. Our job is to grow the game and that includes growing the revenue opportunity which ultimately gets reinvested into players and into our ballparks and facilities. It’s a great thing for baseball and we’re excited about it.”

(Picture of Fenway Park: Billie Weiss/Boston Red Sox/Getty Images)

Red Sox’ Alex Cora on team’s new City Connect uniforms: ‘Hopefully it’s the beginning of something cool’

In case you missed it, the Red Sox unveiled new ‘Nike City Connect’ uniforms on Tuesday that the team will wear on Patriots’ Day weekend later this month.

The new uniform, which was inspired by the Boston Marathon, “adopts colors that honor the spirit of Patriots’ Day weekend, and features ‘Boston’ in a stencil font across the chest paying tribute to the Boylston Street finish line. The numbers ‘617’ are highlighted on the left sleeve as a nod to the area code for Boston and Fenway Park. The numbers appear within a racing bib, honoring one of the city’s most iconic annual sports traditions.”

These new, special edition threads have been the talk of the town since they were revealed, and Red Sox manager Alex Cora is among those who are in favor of them, citing that they could help boost Major League Baseball’s popularity.

“You look around the other leagues, and they’re proactive, right? And they’re marketing not only the teams, but their players,” Cora said during his pregame media availability Tuesday. “If you look at the NBA, it seems like once every day, you’ve got a different uniform. So I’m all for it.”

Nike, which took over as MLB’s official uniform provider last season, has been doing the same for the NBA since 2017.

Upon becoming the official uniform and apparel provider for the NBA and its 30 franchises, Nike began rolling out ‘City Edition’ uniforms for teams that serve the purpose of being “windows into a city’s culture,” per the company’s vice president of North America league partnerships Sonja Henning.

The Boston Celtics, for instance, have worn four different ‘City Edition’ uniforms over the last four seasons, with each uniform encapsulating the spirit of the Celtics and/or the city of Boston to some degree.

And not that it all has to do with the uniforms their players are wearing, but the NBA has proven to be a more effective marketer of its product and players than Major League Baseball has in recent years. This is something Cora would like to see MLB improve upon.

“I think this league has been lacking pushing their players out there and marketing them,” said the Sox skipper. “We have some good ones right now, and we have some good ones here in our city. For them to use a different uniform, hopefully it’s the beginning of something cool. And people can recognize these guys — not because of the uniform — but just because of who they are. I think this is a great idea and I’m looking forward for that weekend to wear those two uniforms.”

The Red Sox will be the first of seven clubs to don City Connect uniforms this season, with the Diamondbacks, Cubs, White Sox, Dodgers, Marlins, and Giants joining in at different points throughout the year.

Boston will wear the uniforms on April 17 and 18 for two games against the White Sox, then go with the traditional white “B Strong” jerseys on Patriots’ Day Monday, as they have every year since 2013.

(Picture of Xander Bogaerts: Billie Weiss/Boston Red Sox/Nike)

Red Sox unveil new Boston Marathon-inspired ‘Nike City Connect’ uniforms for Patriots’ Day weekend

The Red Sox have unveiled new, special edition uniforms to be worn on Patriots’ Day weekend this year, the team announced Tuesday.

In collaboration with Nike, Major League Baseball’s official uniform provider, the Sox are the first of seven teams this season to roll out their “Nike MLB City Connect Series uniforms.”

Rather than the traditional navy blue and red look, the Red Sox will be donning yellow jerseys with baby blue trim and stencil lettering in the middle two games of their four-game series against the White Sox on Patriots’ Day weekend later this month.

The new uniforms are a tribute of sorts to the Boston Marathon and the spirit it encapsulates in Boston and throughout New England.

“The City Connect uniform adopts colors that honor the spirit of Patriots’ Day weekend, and features ‘Boston’ in a stencil font across the chest paying tribute to the Boylston Street finish line,” the team said in a statement. “The numbers ‘617’ are highlighted on the left sleeve as a nod to the area code for Boston and Fenway Park. The numbers appear within a racing bib, honoring one of the city’s most iconic annual sports traditions.”

As previously mentioned, the Sox will wear these new City Connect uniforms against the White Sox on April 17 and April 18. They will still wear their traditional white “B Strong” jerseys on Patriots’ Day (Monday, April 19), as they have every year since 2013.

“We viewed the City Connect collaboration with Nike as an opportunity to celebrate the spirit of a weekend that is uniquely Boston,” Red Sox executive vice president and chief marketing officer Adam Grossman said. “The departure from our traditional style pays homage to that iconic weekend, and recognizes Boston’s boldness, culture and creativity.”

(Picture of Xander Bogaerts, Rafael Devers, and Alex Verdugo: Billie Weiss/Boston Red Sox/Nike)

Red Sox Should Wear Red Alternate Jerseys on the Road in 2020

When baseball does finally return this year, the Red Sox should try something new and wear their red alternate jerseys on the road. It would look something like this:

(Photo by Billie Weiss/Boston Red Sox/Getty Images)

I say this because before spring training games were suspended last week, the Sox wore their red tops with their grey pants for every single game away from JetBlue Park, and quite honestly, I thought it was a sharp look.

From what I recall, I don’t think the Red Sox have ever wore their red tops on the road during the regular season or postseason. That look is typically reserved for Friday night home games or a doubleheader at Fenway Park.

The same goes for the navy blue tops as well in that they are reserved for Friday night games on the road.

But, as recently as the 2018 postseason, that pattern seemed to cease under former manager Alex Cora, who appeared to let whoever that day’s starting pitcher was choose which jersey to wear. A prime example of this is how Eduardo Rodriguez went with the red or blue tops for the majority of the 34 starts he made last year.

Another factor here is that the red tops the Red Sox wore during spring training this year included the player’s last names on the back unlike the alternate home jerseys they have worn in years past.

That may be the case becuase Nike is the new uniform provider for Major League Baseball, but according to, it looks like the Sox’ red alternates will not include last names once again.


They could still wear these at home, but why not go with the spring training version for regular season games on the road in 2020? Sure, the front of the jersey would read ‘Red Sox’ opposed to ‘Boston’, but in today’s day and age, I don’t think that matters as much anymore.

Wearing red on the road would provide the Red Sox with a new look, which makes perfect sense since the 2020 team will surely be deemed ‘the new-look Red Sox’ to at least begin the season.